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Founded in 1996, Pacifica is a 100% vegan and cruelty-free brand that uses all-natural ingredients in its lipsticks, mascaras, eyeshadows and liners, foundations and highlighters. Pacifica also has a recycling program, allowing customers to send empty and rinsed out product packaging to be given new life through its Preserve partnership. Renowned editorial makeup artist Gucci Westman founded Westman Atelier, a clean makeup brand that has taken the beauty world by storm. These products are all good for your skin and highly efficacious. Founded in 1996, Pacifica is a 100% vegan and cruelty-free brand that uses all-natural ingredients in its lipsticks, mascaras, eyeshadows and liners, foundations and highlighters. Pacifica also has a recycling program, allowing customers to send empty and rinsed out product packaging to be given new life through its Preserve partnership.