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A major bookmaker ‘groomed’ gambling addicts by bombarding them with personal messages and showering them with cash bonuses, secret documents reveal.
Betway - which sponsors West Ham FC, the Grand National and Test cricket - ruthlessly targeted its ‘top losers’ to lure them into betting millions of pounds they could not afford to lose.
Personal ‘VIP managers’ befriended addicts and engaged in chatty conversation via emails and messages. The emails reveal how they poured ‘bonus’ money into their accounts - even if the gamblers were openly admitting they were losing money.
Ben Jones (pictured with his wife Rebecca), has been jailed for stealing £370,000 from his employer to fund his habit
Bonuses were paid on players’ birthdays and hours in advance of one-off promotions.