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To some extent, ASUS is a sufferer of its personal success: it gave the funds pill class a lift with the original Nexus 7, and it now faces a legion of opponents in that area. The company is taking a two-step approach to sustaining its relevance. The new Nexus 7 tackles the higher finish, with prime-tier specs that embody a 1080p show and wireless charging. Proper now, although, we're extra thinking about ASUS' low-end answer, the MeMo Pad HD 7. While it's one of many cheaper name-model tablets at $150, it promises a few of the standard we typically expect from costlier products. But is the HD 7 good enough to fend off different entry-stage tablets? And might it appeal to prospects who'd be willing to pay the premium for a brand new Nexus 7'? Regardless of its identify, the MeMo Pad HD 7 bears little in common with the older 7-inch MeMo Pad. The nondescript black entrance and curvy profile are acquainted, but ASUS has changed the textured backing with a smooth floor that is both matte on the dark blue model, or glossy on the inexperienced, pink and white variations. Consider getting the HD 7 in white if you would like to keep it pretty -- the again is liable to exhibiting fingerprints and different smudges. ASUS' construct high quality is reasonably stable too, though some slight creaking under strain is sufficient to remind us that is an entry-degree product we're dealing with. The HD 7 is comfortable to carry, with loads of grip and a reasonable weight of 10.7 ounces (303.3g). It's also a compact gadget at 7.7 inches tall and 4.7 inches wide. That stated, its 0.43-inch thickness makes it as chunky because the previous Nexus 7 or the Hisense Sero 7 Professional. A closer inspection reveals some conspicuous enhancements to the MeMo Pad system. The 1.2-megapixel entrance digital camera and left-side microSDHC slot stay in mostly familiar locations, but there's now a barely protruding 5-megapixel digital camera (albeit with out a flash) on the again. ASUS has changed the small mono speaker with a bigger stereo unit. Curiously, ASUS has moved the micro-USB port from the bottom to the top, subsequent to the headphone jack and microphone; equipment made for the sooner MeMo Pad may not work here. You should find a primary stand in the field, although. We're not huge followers of the buttons. Like its sibling, the MeMo Pad HD 7 puts the power button and volume rocker on a back corner. They're easy to succeed in, but they're each hidden from sight and practically flat, making them onerous to establish by really feel. Even now, we still occasionally need to double-examine what we're about to press to avoid inadvertently putting the pill to sleep. You also won't find many luxuries beyond the ones we've already talked about to date. The HD 7 covers primary wireless with dual-band 802.11n WiFi and Bluetooth 4.Zero LE, however there's no NFC. There's also no hardware-primarily based video out, whether or not through HDMI (as on the Sero 7 Professional), MHL or SlimPort. ASUS does supply Miracast wireless display help as a consolation prize, nevertheless, so those with suitably fashionable TVs can skip the wires altogether. Like the earlier MeMo Pad, there's 16GB of built-in storage in the US model, 11.8GB of which is usable. When pill designers want to chop corners, display high quality is continuously the primary to go. Exhibit A: the lackluster display on the HP Slate 7. Thankfully, the MeMo Pad HD 7 does not fall into that trap. ASUS is using an IPS 1,280 x 800 LCD that produces accurate colors and very extensive viewing angles. The panel is even vibrant enough to use outdoors in some situations. There is no question that we would notice the Nexus 7's larger decision in a direct comparison, but the HD 7's show is greater than crisp sufficient for books, video games and films. There are just a few quirks. Black levels aren't excellent; you're more prone to see dark grey than black in poorer lighting. The entrance glass is also glossier than we're used to, which didn't assist our makes an attempt to learn near a window, or exterior on a sunny day. Even so, the HD 7's screen doesn't feel like a major compromise. Sound from the tablet is not quite so impressive. The audio system are loud and largely distortion-free at excessive volumes, however their bass output will not compete with HTC's BoomSound. Furthermore, having both audio system so close to one another negates the advantages of stereo separation; you won't hear panning effects or the digital encompass sound of the Nexus 7. It is easy to partly obscure the speakers in the course of an enthusiastic gameplay session, for that matter. We'll still take the HD 7 over opponents with single-channel sound. It simply seems like a missed alternative, particularly when the Nexus 7's audio is so properly carried out. The MeMo Pad HD 7 faces an immediate drawback on the software front. It's shipping with Android 4.2.1 at the very second that another ASUS tablet -- you guessed it, the Nexus 7 -- is launching with Android 4.3. Whereas the brand new OS doesn't represent a night time-and-day expertise, it does offer perks like guest profiles, better OS-level Bluetooth support and modular DRM that enables for 1080p Netflix streaming. Not that we thoughts a lot. The brand new MeMo Pad largely echoes the PadFone Infinity's delicate steadiness between stock Android and helpful customizations. Google's minimalist interface persists in the home screen, app tray and multitasking, however there's quite a few useful ASUS-made options hiding simply underneath the surface. The notification bar includes a fast Settings section to alter display brightness, wireless options and other basics. Lengthy-press the home button and you will get shortcuts to both core capabilities and favourite apps. Pinch the home display and there's access to residence display profiles. ASUS also has one in every of the higher mini-app implementations we have seen; it reserves a dedicated navigation key for access to tiny tools like a browser, calendar and video player. The HD 7's software program isn't quite a one-for-one copy of what we noticed within the PadFone, nevertheless. Hardware-particular options like Dynamic Display are gone, as you'd imagine, however we additionally seen that Google Now's voice search has changed the sub-par ASUS Echo. Enhancements are few, and principally come from the Android 4.2 refresh. Miracast sharing and lock screen widgets are Google's accountability; ASUS, in the meantime, introduces both a wallpaper settings shortcut within the lock display as well as the option to use Google's stock notification bar. Some 4.2 features are sadly lacking, corresponding to Photograph Sphere or Swype-impressed typing. All the identical, we're proud of the new MeMo Pad's interface, which comes throughout as the refined refinement of a successful formula. Out of the field, the US variant of the HD 7 carries a largely familiar first-celebration app layout. Among the many extra sensible instruments, AudioWizard and ASUS Splendid let users customize their sound and video profiles; ASUS Studio and ASUS Story manage images and create photo collages; ASUS Artist affords primary drawing; MyLibrary provides a home for generic e-books; AppBackup and AppLocker keep app data secure and secure; ASUS To-Do, MyBitCast and SuperNote carry each reminders and media-enhanced notes. They're straightforward to use and helpful in the suitable conditions, though we only seldomly had use for them ourselves. We've got combined thoughts on BuddyBuzz and ASUS WebStorage, although. BuddyBuzz's social community aggregation is extra reliable than the last time we tried it, nevertheless it still has much less performance than the devoted apps for every service. Our US test unit also preserves assist for companies which can be more widespread in China, comparable to Plurk, Renren and Sina Weibo. As for ASUS WebStorage? We just like the service's free cloud house (16GB for one 12 months, 5GB after), backup capabilities and collaborative Office editing -- it is simply nothing special. Alternate options like Google Drive and SkyDrive offer similar cloud performance without being tied to 1 hardware vendor. There are a couple of apps that haven't made the lower in the American version of the HD 7. It lacks the beforehand mentioned ASUS Echo in addition to Birthday Reminder, PinPal (one other social networking aggregator) and Watch Calendar. ASUS not directly compensates for these titles' absences by throwing in DRM assist for primarily US-oriented streaming video companies akin to HBO Go, Hulu Plus and Netflix. Mixed with the included Amazon Kindle and Zinio apps, there's sufficient to get owners started with out overwhelming them or chewing up a lot free space. MeMo Pad HD 7 would not do much to improve their fame. Just like the Nexus 7, the 5-megapixel, f/2.Four rear camera can produce sharp photos with vivid colours, however only if all the stars align; you'll need reasonably brilliant gentle, a low-distinction background and a gradual-shifting subject. Life only sometimes gives those circumstances, in fact, and most of our photographs fall in need of those from cameras on premium-priced tablets, like the Galaxy Be aware 8.0 or iPad mini. We most often noticed the poor dynamic vary, because the MeMo Pad tends to blow out highlights (akin to brilliant skies) and doesn't extract a lot detail from shadows. The pill has a tendency to scrub out colours in these situations, too. Whereas there's autofocus, it often misses a outstanding topic and requires a tap to get a proper lock. Reasonably quick topics are inclined to blur. And you may wish to rule out low-gentle images typically: pictures are noisy, and there's no flash (like on the Sero 7 Pro) to bail you out. We did get some good photos, primarily up-shut, but it is clear that the rear digital camera is more a bonus than a selling point. The entrance 1.2-megapixel, f/2.Four camera faces comparable issues, though it is extra forgivable given the decrease commonplace for front cams. It is only really present for the sake of video chats and the occasional selfie, and it does an enough job so lengthy as you are not attempting to host Google Hangouts at the hours of darkness. ASUS' digital camera software program partly compensates for the lackluster output. The shot-to-shot occasions are relatively quick in good lighting, and it is doable to shoot nonetheless photos while capturing video. While customization is essentially restricted to fundamentals like publicity, ISO sensitivity and white stability, it is simple to search out and change these settings on the fly. Our chief gripe is with the relatively crude approaches to special options: the excessive dynamic range mode overcompensates for darkish subjects and produces a "burnt" look, while panoramas can seem barely jagged. If there's a powerful point to the pill's digital camera system, it is video. Known picture quality issues aside, the HD 7 captures 1080p video at a 18Mbps bitrate -- a lot greater than the Nexus 7's 12Mbps, and enough to produce sharp footage worthy of the "HD" label. You do have to observe how rapidly you pan the digital camera, although. The wobble of the rolling shutter effect is seen when you spin the digicam too quickly, and the HD 7 does not at all times refocus properly when topic distances change. Let's get the apparent comparability out of the best way: the MeMo Pad HD 7's quad-core, 1.2GHz MediaTek MT8125 processor is no match for the 1.5GHz Snapdragon S4 Pro within the Nexus 7. Paying further for Google's official pill will get you a lot better performance throughout the board, especially in net searching and graphics. Although some would lump each gadgets into the entry-stage class, they're ultimately in numerous leagues. So how does the HD 7 fare in opposition to its more direct opponents, then? That's a tougher call. It is sooner than the dual-core Slate 7 in most respects, but it's usually outpaced by Tegra 3-based mostly tablets like the Sero 7 Pro. Get a load of that browsing performance in the SunSpider test, although: whether or not we used Chrome or the plain Browser app, the brand new MeMo Pad was noticeably faster than similarly priced challengers. There weren't significant efficiency points generally use, either. Although we caught the very occasional stutter throughout an interface transition, the system didn't really feel overburdened, even when working mini-apps alongside their full-dimension siblings. Just do not decide up the MeMo Pad if you're a gamer. Its variant on Imagination Applied sciences' PowerVR SGX544MP graphics is not up to snuff for the most recent 3D titles. While an older recreation like Riptide GP runs smoothly, trendy releases like Real Racing 3 barely achieve playable body charges. Although we weren't anticipating a visual powerhouse, it's clear that the equally priced Sero 7 Professional is a better pick if you're willing to make a few sacrifices for some further 3D prowess. ASUS makes up for that deficiency by way of battery life. The corporate estimates 10 hours of runtime from the MeMo Pad HD 7's 15Wh battery, and indeed, our unit was nearly exactly on goal. Our battery rundown test, which entails looping a 1080p video with the brightness set to 50 p.c, ran for nine hours and 56 minutes. That is longer than each small pill we have tried in need of the iPad mini. It's also far ahead of the new Nexus 7, but there's a obligatory disclaimer here: the Nexus has a decidedly brighter LCD, so it could also be using extra backlight vitality at the same setting. Suffice to say that the real-world longevity is not less than nearly as good. We managed a full day of intensive use that included shopping, social networking, snapping a couple of dozen images and recording 5 short films. Less demanding homeowners can get away with nearer to a day and a half of frequent use, and we suspect that when-a-day customers might go per week between prime-ups. It's simply as effectively that the MeMo Pad lasts so long, because it takes 4 hours to recharge from empty. We stated earlier that the MeMo Pad HD 7 and Nexus 7 do not really exist in the same class, however we also know that some customers will invariably examine the 2. And we'll be sincere: if you possibly can afford the $230-plus for the Nexus 7, you will likely be happier with that in the long run. It's quicker, carries an distinctive show, runs Android 4.3 and has choices for both 32GB of constructed-in storage and LTE. Its software improve strategy can even attraction to some. As a Nexus system, it's likely to get updates each sooner and throughout a longer period of time. Despite ASUS' good status for upgrading its non-Nexus units in a timely style, there's little doubt that Google's flagship will get those updates first. The MeMo Pad does not simply have a worth benefit: both microSD storage and software program customizations work in its favor. It isn't a clear-minimize victory for the Nexus, mind you. The MeMo Pad doesn't just have a price benefit: both microSD storage and software customizations work in its favor. If you happen to often swap memory cards or choose ASUS' modifications to Android, there's no direct substitute for those options. The cheaper pill even outperforms its counterpart in video recording, though we would not buy it solely for that purpose. There's also the query of the return on investment. If you don't plan to do more than learn e-books, test Facebook or watch the occasional YouTube video, the Nexus 7 could also be overkill. As you will have gathered from the assessment thus far, we see the $one hundred fifty Sero 7 Pro as the most straight comparable opponent. Hisense ships it with a paltry 8GB of constructed-in capability, but it is in any other case a robust contender between its faster graphics and the inclusion of perks like HDMI, microSD expansion and a camera flash. Those who would favor to get closer to inventory Android may also get their fix here. If you're not massive on gaming, although, the MeMo Pad is arguably the higher purchase with its elevated storage and longer battery life. If anyone walks out of this battle with a black eye, it is HP and Samsung. The Slate 7 is a tad cheaper at $140, however it's up to now behind on show high quality, efficiency and storage that we can't truthfully advocate it. In the meantime, the $200 Galaxy Tab three 7.Zero is solely too costly. You'd have to be a devoted fan of Samsung's TouchWiz interface to choose the Galaxy Tab over the cheaper, more highly effective MeMo Pad. New Nexus 7 vs. Make no mistake: ASUS is not working miracles. The MeMo Pad HD 7's mixed performance, mediocre cameras and minor design issues remind us that the pill is built to achieve a certain price point. If you're looking for the perfect that ASUS has to offer this year, you'll nonetheless need to think about the Nexus 7 or anticipate the Transformer Pad Infinity. Nonetheless, we will not help however assume that the company has delivered a pleasing shock. The HD 7's battery life, display, software program and storage are all above-common in the finances realm; for $150, ASUS' pill supplies an expertise that some firms cannot handle in units that cost $200 or extra. There's an excellent likelihood that some will choose the Sero 7 Professional's processor or Samsung's familiar software, however the remainder of us must be properly-served by what the MeMo Pad HD 7 has to offer. Edgar Alvarez contributed to this evaluation. All products beneficial by Engadget are selected by our editorial workforce, unbiased of our parent firm. A few of our tales include affiliate links. If you buy something by one of these links, we could earn an affiliate commission.

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