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Now that you have the answer to, ldquoIs social media marketing effective?rdquo and ldquoWhy do social media marketing?rdquo itrsquos time to dive into how you can make the most of your social media strategy. We provide full scope social media campaign management, initial branding, and account set up services, as well as long term consulting services to teach you how to manage your social media campaign according to industry proven practices. When you incorporate an effective social media presence into your small business marketing plan, you can reach customers and prospects where they are. Here are some tips and best practices for creating a successful presence on social media to market your brand: Philadelphia small businesses have the opportunity to connect with a strong online community through social media8211a low-cost, extremely effective marketing tool when used efficiently. To make the most of your social media accounts, keep the following tips in mind: